Making a successful brand

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What exactly is a brand anyway?

From an early age we make thousands of choices that ultimately decide what kind of person we will be. Whether we will be good or bad, trustworthy or unreliable, unkind or responsible, hardworking or lazy. Everything we do and the way we act along with our appearance will give an outward impression to others.  This is how we define our own reputation, and it can determine how successful we become in life. For a company it’s exactly the same, and we call it a brand.

It's important to know the difference between identity and branding, to understand what makes a successful brand.

Branding is not about trying  to get potential clients to choose you over competition, it's about getting your audience to see you as the only solution to their problem. It's not about you. It's not about your product. It's not about your service. It's about them.

 

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Advertising grabs their minds, branding takes their hearts.

Standing out from a crowd is easy, but you need good reason to do so. Your logo gives your business the recognizable face to the world, but it’s what people think when they see your logo that is important. Your logo carries your reputation for reliability and trust that may take years to build. It is important to convey all aspects of your brand with positive, clear communication.

You can't afford to be complacent. Your reputation or brand has its foundations in the quality of the things you make and the services you provide. A brand is only as good as the reputation that builds it. If the branding is wrong, so is everything else.

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Build a successful brand from your strengths.

As a business you set yourselves tough targets to make the best possible impression to customers and clients. This impression is based not just on your products or services, or your identity but also on the customers impression of every one of your staff. The brand begins in the business plan, build a successful brand from your strengths. If one part of your actions falls below the standard that your customers expect, then their overall perception is affected.


“It's not about you. It's not about your product. It's not about your service. It's about them.”

-Rob Frankel