A good company logo identity is an important business asset and is an important part of creating brand awareness for your customer. Your logo is the vehicle that will carry your image through on everything from stationery, websites, signs, clothing, vehicles and more.
Logo design is one of the most crucial and challenging tasks in graphic design. Seemingly simple, the logo becomes the indispensable face of companies and conveys the brands identity and philosophy.
Here are some critical elements that can be seen in every great logo design
- It must be memorable
- It must be describable
- It must be effective without colour.
- It must be scalable.