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Design Process

At the start of the project we’ll need some information about you, your company and the requirements for your logo. You’re also welcome to send any accompanying materials and additional information by post, or email. This could be anything from your own ideas or extra reference material.

After we have a good idea of your project we produce a proposal outlining the key areas. Once we have exchanged a contract and the 50% deposit is paid we are ready to start. You can expect your first set of design drafts within 5 working days.


Once we’ve collected the brief, we will make a start on the initial drafts and prepare the first design concepts.

In most cases we’ll initially send 2-4 concepts, depending upon the brief. This will usually take 3-5 working days.


Once you’ve received the initial drafts, we need to know what you think. You’re welcome to take as long as you need to consider them. Each design is numbered to allow you to refer to them individually in your comments.

We ask that your feedback be as specific as possible to help us understand what it was about each concept that did or did not appeal to you.

When you’re ready, you can return your feedback to us by email, or if you prefer you can call and discuss your thoughts.


Once we receive your feedback our we will continue work on the project, making changes as requested or creating new designs with your comments in mind. Whether the initial drafts are close but require further development, are not what you were looking for or if you’d just like to try something different, our designers will listen to your feedback and present further options.

These subsequent drafts are then sent as before for your further consideration. Most sets of revisions take around two days to prepare.


Once you have approved your final design, the artwork is prepared in a range of file types for you to download for immediate use.

The files include:

  • JPG -For your own internal use e.g. Office documents
  • GIF- For online use (e.g. website, emails)
  • TIF- Bitmap artwork with no compression, high resolution
  • PDF -For preview in Adobe Acrobat
  • AI -Original Illustrator file
  • EPS -Original vector artwork, for commercial print/production

We can also provide technical information such as fonts and colour references used in the design, usage instructions.

Any special requirements we’ll be happy to accommodate.