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© copyright 2008 | LOGORUNNER

Welcome to the Logorunner logo design and corporate branding

Welcome to the LOGOrunner, an exciting new design studio specializing in custom designed company logos and corporate branding. Our objective is to design and create unique, quality logos which will help improve your business image and enable you to grow successful brands.

About the Logo runner design studio

Who we are

The LOGOrunner specializes in the development of bespoke corporate logos, brands and marketing materials.

Logo design | Cambridge

The studio is a new creative company based near Cambridge UK. We are an innovative, efficient, professional and dedicated studio team providing corporate identity services to clients worldwide. We have highly experienced, top quality, dedicated designers with fresh ideas and passionate about good design.

We can give start-up companies and companies who wish to re-brand, the identity they need to be unique and establish a successful identity.

The Logorunner design Philosophy

Here at LOGOrunner we believe in creativity, simplicity, clean design, quality and usability. We like solving communication problems and being creative on how we solve them.

We believe every customer is unique, and every client’s business needs are different.

A good design has to do more than just look pretty, it has an important functional purpose. Your business image depends on a logo design that is polished, distinctive and memorable.

Simplicity is the key.

Logo Design by the Logorunner

A good company logo identity is an important business asset and is an important part of creating brand awareness for your customer. Your logo is the vehicle that will carry your image through on everything from stationery, websites, signs, clothing, vehicles and more. Here at the logorunner we understand how important this stage is for our clients.

To us every client and project is different and every clients business needs are unique.

Logo design is one of the most crucial and challenging tasks in graphic design. Seemingly simple, the logo becomes the indispensable face of companies and conveys the brands identity and philosophy.

Here are some critical elements that can be seen in every great logo design:

It must be memorable
It must be describable
It must be effective without colour.
It must be scalable.

Logorunner logo design services and web design

We offer many graphic related services such as logo design, website design, flash animations, stationary including business cards, posters, leaflets, packaging, brochures and more.

We are expert in many graphic software packages, including Maya, Flash CS3 and Photoshop CS3, enabling us to be cutting edge, and flexible to your requirements.

We can add real value to your business marketing plan with our clear and personal service.

If you want an inspired logo from a team as passionate about your project as you, feel free to contact us at any time.

Logo Design Process

• Logo design Brief
• Initial design concepts
• Your feedback
• Design revisions
• Your final logo

At the start of the project we'll need some information about you, your company and the requirements for your logo. Complete the project brief or contact us to start the process.

You're also welcome to send any accompanying materials and additional information by post, or email. This could be anything from your own ideas or extra reference material.

Initial design concepts

Once we've collected the brief, we will make a start on the initial drafts and prepare the first design concepts.

In most cases we'll initially send 2-3 concepts, depending upon the brief. This will usually take 2-4 working days

These will be sent to you in Adobe® PDF via an online link or by email attachment.

Your feedback

Once you've received the initial drafts, we need to know what you think. You're welcome to take as long as you need to consider them. Each design is numbered to allow you to refer to them individually in your comments.

We ask that your feedback be as specific as possible to help us understand what it was about each concept that did or did not appeal to you.

When you're ready, you can return your feedback to us by email, or if you prefer you can call and discuss your thoughts.

Design revisions

Once we receive your feedback our we will continue work on the project, making changes as requested or creating new designs with your comments in mind. Whether the initial drafts are close but require further development, are not what you were looking for or if you'd just like to try something different, our designers will listen to your feedback and present further options.
These subsequent drafts are then sent as before for your further consideration. Most sets of revisions take around two days to prepare.

Your final logo

Once you have approved your final design, the artwork is prepared in a range of file types for you to download for immediate use.
The files include:
•EPS -Original vector artwork, for commercial print/production
•JPG -For your own internal use e.g. Office documents
•GIF- For online use (e.g. website, emails)
•TIF- Bitmap artwork with no compression, high resolution
•PDF -For preview in Adobe Acrobat
•AI -Original Illustrator file
•CUSTOM – any specific file type you may require

We can also provide technical information such as fonts and colour references used in the design, usage instructions.

Any special requirements we’ll be happy to accommodate.

Contact the logorunner - logo designer

Complete the project brief or contact us to start the process with our friendly expert team and we will give you a free quote. Start working now with a company that truly wants to help your business grow.

In order to create an effective, custom solution for you and your business, we need to have a good understanding of who you are and what you do.

Graphic design and the art of a great logo for your Company.

A great company logo is an important tool for your business success

Your logo is an important tool for your business as it gives the first impression of of your business. An effective corporate logo can help you attract potential customers to your website and accordingly promote your company in the market. It is equally important to the business just as the business name. If you are setting up a new company then it’s important that you select a corporate logo design studio who is worth the job. Remember your logo and corporate image is priceless and is going to be giving the first impression of your business branding. It is very important that you select a logo, which is unique in the market and not an outdated one. Design a Business logo, which is eye catching and attract your visitors at the first go. It should clearly reflect your business and should be designed using simple color pattern and short text related to the business. A business owner can design a logo either by using software or by hiring in a professional logo designer. It would be advisable to hire a logo designer as they have the knowledge to create professional looking logos.

• An effective business logo will promote your business in the market.
• A company logo of any business is equally important for any business identity just as a business name and brand.
• An effective business logo can help you in attracting potential customers to your new business.
• A business logo can help gives a unique identity to the business.

It is very important that you select a distinctive design for your companies logo. Do not try to make it look cheap. Your logo represents your business and its professionalism so keep it distinct. Simplicity is key.

Enhance your professional image with a great corporate logo and top branding.

A corporate logo is one of the most important steps in building your company's image. With increasing competition in every industry it's more important then ever to set your company apart from the crowd. A professional logo will help you establish brand awareness. Whether starting a new business, or redefining your company image, the most important part of your corporate identity is a powerful, well planned, professional logo design. Don't risk the future success of your business by choosing the wrong company to design your logo. So many business owners put too much emphasis on price, often looking to spend the least amount of money on creating their logo.. This is one of the worst decisions a business owner can make. Instead of basing this decision on price, businesses should focus on value.

Successful logos

The qualities of a successful logos are:

• The logo should be able to establish identity and creditability
• It should reflect the image of your company
• The successful logo should leave a significant mark and be memorable
• It should attract publicity

Elements of the successful logo

• The logo of a company should be simple and distinctive
• It should have the quality of being easily memorized
• Should depict corporate colors
• Typography (Typography is the art and technique of setting written subject matter in type using a combination of typefaces, point size, line length, leading (line spacing) and letter spacing.)

If your logo design conveys the message, helps you to establish your corporate brand identity and if all other elements are properly incorporated, you have a logo that will be termed as successful logo design. This logo design will help you in creating your products brand image. The Key to building the successful logo is to get in touch with a professional logo designing company. The logo designing companies will handle your job professionally as they are well aware of all the elements of designing a successful logo. Your decision to invest in designing your company’s logo will help in building brand image for your product as well as the corporate image of your company.

An affordable corporate logo design

Your Logo is considered one of the key brand builders for any firm as it gives the first glimpse about the firm to the public and potential customers. It may just be a small design or clipart or an illustration, but the impact it creates in the minds of the customers is enormous. It can also be said that a logo expresses the firm's capabilities and professionalism. So it is of paramount importance that the logo should be clearly charted out such that it reveals the personality of the company.

There are many ways to design a logo based on the requirements, creativity and technical skills and there are no limitations for making it visually enriching. The only aspect to be kept in mind is how can the logo be designed such that it is good in quality and also affordable. When it comes to affordable logo, it is mainly the cost that should be kept in mind. It is not the fact that only complex designs are eye catchy , even the normal designs can be marketed provided the design is done in such a way that it can visualized, clear and simple. These logos mainly concentrate on the brand name, fonts and colors. No illustrations are done and normal images are used and no special effects or three-dimensional effects are expected. But even though these logos lack several features, the design can still be made appealing depending upon the creativity of the designer and the concept involved in the design. More over these designs do not have design restrictions, as it would be in the case of a corporate logo where each and every aspect should be materialized carefully. On the whole it can be stated that an affordable logo is one, which perfectly symbolizes the brand, conceptualized correctly and above all cost effective.

Logo design and creation by the Logorunner

When you are about to design your very own logo take into consideration how you plan to use it. For instance, a logo created for website or full color stationery printing will be designed for faxing and imprinting on coffee mugs and other items. Most companies crave to use their logo for more than jus a single application. Graphic designs that possess gradients, transparences and special effect filters tend to cost more to reproduce and often need to have an additional simplified version created.

Your logo represents your very company. How it appears tells the potential customers what kind of business you have. See to it that your logo represents you just enough. For instance if your business is about financing, your logo must be high tech, conservative and contemporary, creating a quirky design could instantly take away its credibility. The company’s philosophies, goals, missions, and objectives are also taken into consideration. Make sure that you are using the [roper format for the application. You can either make it Adobe illustrator that is editable both in PC and in MAC software. Your company logo is very important in branding your business. It should be strictly unique and would clearly depict of you. The ultimate purpose is for the people to recognize your logo and associate yourself with it. Make sure that your chosen logo stand out ion the crowd. Bear in mind that you really like the logo before finally deciding on that. It will be for you and your business so; you have to like it as much as you like your own business. As years goes by you may opt to update your logo but it should always have the same basic feel to it. After all, this is how people would recognize you and your business. Make sure that 20 years from the time you created your logo design you will still like the same color. The same holds true for the kind of font. Sure these nuances can be changed but often times they are very important part of the design so they get it perfect at the same time during the first meeting.

Create your own logo and make sure that it clearly speaks of you and your business!