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Welcome to the LOGOrunner, an exciting new design studio specializing in custom designed company logos and corporate branding. Our objective is to design and create unique, quality logos which will help improve your business image and enable you to grow successful brands.
The LOGOrunner specializes in the development of bespoke corporate logos, brands and marketing materials.
The studio is a new creative company based near Cambridge UK. We are an innovative, efficient, professional and dedicated studio team providing corporate identity services to clients worldwide. We have highly experienced, top quality, dedicated designers with fresh ideas and passionate about good design.
We can give start-up companies and companies who wish to re-brand, the identity they need to be unique and establish a successful identity.
Here at LOGOrunner we believe in creativity, simplicity, clean design, quality and usability. We like solving communication problems and being creative on how we solve them.
We believe every customer is unique, and every client's business needs are different.
A good design has to do more than just look pretty, it has an important functional purpose. Your business image depends on a logo design that is polished, distinctive and memorable.
A good company logo identity is an important business asset and is an important part of creating brand awareness for your customer. Your logo is the vehicle that will carry your image through on everything from stationery, websites, signs, clothing, vehicles and more. Here at the logorunner we understand how important this stage is for our clients.
To us every client and project is different and every clients business needs are unique.
Logo design is one of the most crucial and challenging tasks in graphic design. Seemingly simple, the logo becomes the indispensable face of companies and conveys the brands identity and philosophy.
Here are some critical elements that can be seen in every great logo design:
It must be memorable
It must be describable
It must be effective without colour.
It must be scalable.
We offer many graphic related services such as logo design, website design, flash animations, stationary including business cards, posters, leaflets, packaging, brochures and more.
We are expert in many graphic software packages, including Maya, Flash CS3 and Photoshop CS3, enabling us to be cutting edge, and flexible to your requirements.
We can add real value to your business marketing plan with our clear and personal service.
If you want an inspired logo from a team as passionate about your project as you, feel free to contact us at any time.
• Logo design Brief
• Initial design concepts
• Your feedback
• Design revisions
• Your final logo
At the start of the project we'll need some information about you, your company and the requirements for your logo. Complete the project brief or contact us to start the process.
You're also welcome to send any accompanying materials and additional information by post, or email. This could be anything from your own ideas or extra reference material.
Once we've collected the brief, we will make a start on the initial drafts and prepare the first design concepts.
In most cases we'll initially send 2-3 concepts, depending upon the brief. This will usually take 2-4 working days
These will be sent to you in Adobe; PDF via an online link or by email attachment.
Once you've received the initial drafts, we need to know what you think. You're welcome to take as long as you need to consider them. Each design is numbered to allow you to refer to them individually in your comments.
We ask that your feedback be as specific as possible to help us understand what it was about each concept that did or did not appeal to you.
When you're ready, you can return your feedback to us by email, or if you prefer you can call and discuss your thoughts.
Once we receive your feedback our we will continue work on the project, making changes as requested or creating new designs with your comments in mind. Whether the initial drafts are close but require further development, are not what you were looking for or if you'd just like to try something different, our designers will listen to your feedback and present further options.
These subsequent drafts are then sent as before for your further consideration. Most sets of revisions take around two days to prepare.
Once you have approved your final design, the artwork is prepared in a range of file types for you to download for immediate use.
The files include:
•EPS -Original vector artwork, for commercial print/production
•JPG -For your own internal use e.g. Office documents
•GIF- For online use (e.g. website, emails)
•TIF- Bitmap artwork with no compression, high resolution
•PDF -For preview in Adobe Acrobat
•AI -Original Illustrator file
•CUSTOM • any specific file type you may require
We can also provide technical information such as fonts and colour references used in the design, usage instructions.
Any special requirements we'll be happy to accommodate.
Complete the project brief or contact us to start the process with our friendly expert team and we will give you a free quote. Start working now with a company that truly wants to help your business grow.
In order to create an effective, custom solution for you and your business, we need to have a good understanding of who you are and what you do.
With so many companies competing for the same clients, it's becoming increasingly important to make sure that ALL aspects of your business are in tip-top shape, including your company logo. You want a company logo that shouts professionalism and sincerity. Something that says your business is special. You're not just credible, you're the company to go to for your clients' needs. You can't establish that message with a generic logo. You need a custom logo that reflects the unique aspects of your businesses. After all, people do judge a book by its cover, and people do judge a business by its outer appearance. Custom logo design vs. generic design Any logo is generally better than no logo but in a world where busy customers make quick decisions, the better logo is going to make the better first impression, and could be the deciding factor for a client. You want your logo to be attractive to your customers. For instance, if you're a construction company specializing in Victorian houses, you want to show that romantic artistic flair with your logo. If you are a construction company with leanings toward modern, high-rise structures, you want that to be reflected. Any artist can draw a house for a construction company, and any clipart book will probably have standard icons, but your logo will be generic and non-specific. You want your logo to reflect quality, professionalism, and the unique traits that make your company special. Make sure your logo tells your customers what you want them to see. It can make your business look bigger than it is. Logorunner can help you Logorunner helps you stand out from the crowd by giving you all the tools you need to get the perfect custom logo for you. Every one of our logo projects is unique.
As Wikipedia states, branding has become an "increasingly important component of culture and the economy, now being described as cultural accessories and personal philosophies." Simply put, a brand is "a collection of images and ideas representing an economic producer." In laymen's terms, branding is the process of creating a recognizable identity for a company or product. In today's society, branding is one of the most important steps that a company can take. Modern consumers are willing to buy a product based solely on the fact that they are familiar with the brand. Because advertising is driven by television and the internet, the visual aspects of a brand's identity are extremely important.
Although the average consumer will take it for granted, custom logo design is an extremely complicated process. Contrary to popular belief, it would be almost impossible to find a major company that designed their logo by accident or chance. In reality, logo design is a process that requires the full attention of a qualified group of individuals. Logo design lies within the larger field of graphic design. According to many industry experts, logo design is considered to be the most difficult part of graphic design.
The reason that logo design is so much more difficult than many other areas of graphic design is because a company logo is not just an image. Instead, a logo is an embodiment of an organization. Therefore, a professional logo design team must possess an extremely high level of skills in several different areas. According to several sources, there are a handful of general guidelines which dictate the process of most logo designs. To begin with, all logos should be vector graphics. Logos that are created as vector graphics can be blown up or shrunk down without losing their quality. Therefore, you can use the same logo on a business card and a billboard without sacrificing detail or quality.
The next rule that guides logo design is to avoid using gradients as a major feature of any logo. Along the same line, logos should utilize as few colors as possible. This will not only make the task of reproduction much easier, but it will also ensure that a logo design does not overwhelm consumers. In addition to the rules outlined above, there are several guidelines for logo design which many people would consider to be common sense. For example, a logo should not feature the face of a person that is still alive. Additionally, a logo should never include imagery that could be classified as culturally sensitive. This could range from national flags to religious icons.. Finally, a quality logo design will never rely on photography, clipart or other forms of complex imagery. These items can significantly decrease that a logo design service provides for a brand.
Even though you the purpose of logo design is to come up with a logo that sets a company or product from the rest of the crowd, a quality logo designer will not try to be over the top in their design. Trying too hard to develop a unique logo can have the same results as blatantly copying another company's logo.
It is a memorable representation of your brand and inspires confidence in your customers. It should be fresh and original -- without visual cliches or amateur effects. A logo is well-designed when it looks as good on a business card as it does on a web page or a billboard. To be functional, a good logo must reduce well to simple black & white or grayscale for use on faxes or in newspaper ads. The best logos are elegantly simple. Why do you need a logo? In a way, a logo is a visual shortcut to who you are. Your logo will establish your corporate identity and credibility. It builds loyalty among your clients and employees. You invest in your brand image every time your logo is displayed on a Web page, on a sign, or in an advertisement. A professionally designed logo enables you to be immediately recognizable and must be unique, memorable and simple. Such a logo will become one of your most valuable corporate assets over time.
. Does the logo have immediate impact? . Is it good to look at? . Is it distinctive? . Does it create or evoke a positive image? . Does it accurately represent the organization or business? . Is it straightforward? . Is it comprehensible? . Is it memorable? . Is it flexible? . Does it copy well? . Will it hold up to both large and small scale use? . Will it wear well over time? . Will you be proud to use it?
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