global social media network

Brand Power: The Key to Small Business Recognition and Longevity

global social media network

Most small businesses today cannot afford to pay for expensive advertising campaigns. That doesn't, however, need to be a serious problem. Businesses can become profitable when they learn to take advantage of social media and mobile marketing. A business that can connect with their potential customers and work to maintain those connections through social media succeed in building the kind of brand loyalty that isn't possible with the traditional methods of advertising.

In an article in the June 2012 Small Business section of the New York Times, Austin Texas independent advertising agency founder MP Mueller tells the story of how Tito Beveridge successfully turned his one-man distillery operation into a vodka company that won the double gold medal at the 2001 World Spirits Competition, beating out 72 other vodkas by garnering the votes of 28 judges. At that time, Tito had no budget for advertising, and social media didn't exist as it does today.

Your Product is the Brand

Tito understood that without the money to spend on advertising, the only way anyone would find out about his product was by taking it to the people. He did so by going to non-profit events and gallery openings and taking his vodka, setting up a station where he poured, and serving drinks himself. He convinced bar owners to conduct blind taste tests, using his vodka and other brands for comparison. He even handed out vodka samples at liquor stores on weekends. His vision of what his brand should be was simple: produce a great tasting vodka that was reasonably priced. That vision hasn't changed, despite his success.

Tito's Handmade Vodka is now a very successful, thanks to exposure from the New York Times, CNN Money, Martha Stewart, the Wall Street Journal, and Buy American Challenge. He still uses his original, but simple logo design, which he prints on recycled paper.

Engage With Potential Customers

Engaging in conversations on social media sites with followers can turn them into potential customers. That kind of personal interaction is what customers want. They want to do business with companies or people who are willing to go the extra mile, to talk to them and to figure out what they need or want. To do that, you have to earn their trust, and then listen to what they say. Businesses that focus on customers, provide outstanding customer service and address customer needs can take advantage of this kind of concern and customer service and make that part of the overall design and vision of the brand.

  • Take Advantage of Social Media Networking

Angela Hausman, a professor of Marketing at Howard University, and the owner of Hausman and Associates, a marketing firm, stresses the importance of using social media to build a brand. She has five simple strategies that anyone can use to build and strengthen their brand. First, a business owner needs to identify their target market. Once they've done that, they can engage with that target market.

  • Find and Track Potential Influencers

Influencers are people who will spread the word about your product or business. Consider them fans or loyal customers because they can help you build your brand simply by mentioning it. Make a point of looking for people who mention you and/or your business, the frequency with which they mention it and what they say about it. Once you've created interest in your product through social media, then you have to make sure that the people who express interest are truly sincere in their interest. If you have a product that you sell to retailers, or sell online, offer these interested people a free sample.

You need to keep them interested and to do that you've got to offer incentives. Consider asking them to test new products, or offer regular coupons so that they will continue to engage with you and offer feedback. Another incentive might be to offer something free to social media followers and fans for inviting friends and family members to follow your company or participate in activities you create through social media. Make sure that they know that you value their opinion.

"When a business can give consumers something they may not know they need or aren't sure they want, and do so in a way that convinces a customer that they really do want it, the business has succeeded in doing something that makes it stand out above other businesses."

Create a website that becomes a visible representation of your brand or product. Many companies offer webhosting, but take the time to compare them on sites like webhostingchoice.com before deciding which one will serve your needs. A visible presence on the Internet, coupled with active engagement on social media networks is an excellent way to reach potential customers, engage with them regularly, get honest feedback and take advantage of the benefits of modern technology without the need to use print, radio or television advertising. At some point, once you've established your brand, you may want to consider converting your website into a mobile-optimized one and engaging with actual, loyal, and potential customers through text messaging.

  • Be Different

Successful branding requires that a business be different. The ability to create something unique, a special message, logo or service, or an offer that other businesses can't compete with are all things that will make a business standout. When a business can give consumers something they may not know they need or aren't sure they want, and do so in a way that convinces a customer that they really do want it, the business has succeeded in doing something that makes it stand out above other businesses.


social icons 2012

Premium Social Bookmark Web Icons

Social Bookmark Icons

At Logorunner Design we have produced a series of social bookmark icons for some of the favourite social networks.

As a promotion we thought it is a great way of sharing the social networking icons work produced. We have also included some useful web icons.

The icon sets have 100 social bookmarking services and some useful web icons. They have been produced in both vector format and .png format. The .png icons come in 3 different sizes, 48x48, 32x32 and 24x24 pixels.

There are a variety of style to choose from including glossy circles, two colour square icons, minimal and stylish grey/white icons sets. Feel free to use the icons for your private projects.

 

Premium Social Bookmark Web Icons

These sets have been put together with great attention to detail, relevance, design and style. They are high quality and with so many varied uses for these sets we have made them a premium download.

 

Social Bookmarking Icons to link to your favourite social media sites.

They grab your visitors attention and the logos / icons  are immediately recognizable. Social bookmarking Icons help to promote your website by making it easy for your visitors to promote and share your page via social media services.

 

Social bookmarking icons and web icons available in the premium download:

AIM, AMAZON, APP STORE, APPLE, BEEBO, BEHANCE, BING, BLINKLIST, BLIP, BLOGGER, BRIGHTKITE, DELICIOUS, DESIGN BUMP, DESIGN FLOAT, DEVIANT ART, DIGG #1, DIGG #2, DRIBBBLE, DRUPAL, DZONE, EBAY, EMBER, EVERNOTE, FACEBOOK, FACEBOOK PLACES, FAVES, FEEDBURNER, FLICKR, FOLKD, FORMSPRING, FORRST, FRIENDFEED, FRIENDSTER, GDGT, GITHUB, GOOGLE +1, GOOGLE BUZZ, GOOGLE TALK, GOWALLA, GROOVESHARK, ICLOUD, ICQ, LAST.FM, LINKEDIN, METACAFE, MIXX, MR WONG, MYSPACE, NETLOG, NETVIBES SHARE, NEWSVINE, NOWPUBLIC, OPENID, ORKUT, PAYPAL, PHOTOBUCKET, PICASSA, PLAYSTATION, PLURK, PODCASTING, POSTEROUS, QIK, RDIO, REDDIT, RETWEET, RSS, SHARETHIS, SKYPE, SLASHDOT, STUMBLEUPON, TAGZA, TECHNORATI, TIPD, TUMBLR, TWITTER #1, TWITTER #2, TWITTER #3, VIDDLER, VIRB, VIMEO, WIKIPEDIA, WINDOWS, WORDPRESS, XING, YAHOO,YELP, YOUTUBE, ZERPLY, email, like, search, zoom out, zoom in, bookmark, favourites, home, telephone, shopping cart, locked, settings

 

Pay via Paypal and receive a download link by email.

[paiddownloads id="2"]

 

The Vector Icons

 

100 vector social media icons
100 vector social media icons - clean minimal grey icons
100 vector social networking icons
100 vector social networking icons - clean minimal white icons
100 vector social icons square colour
100 vector social icons square colour
100 vector social icons square white on black
100 vector social icons square white on black
100 vector social icons square black on white
100 vector social icons square black on white
100 vector social icons in circles colour
100 vector social icons in circles colour
100 vector social icons in circles white on black
100 vector social icons in circles white on black
100 vector social icons in circles black on white
100 vector social icons in circles black on white

 

Photoshop .png Icons

Example square gloss icons from the pack:

free tumblr iconfree stumbleupon iconfree facebook iconfree behance icon

48 x 48,  32 x 32,  24 x 24

 

social bookmark icons-white
social bookmark icons-white
social bookmark icons - grey
social bookmark icons - grey
social bookmark icons square-gloss
social bookmark icons square-gloss
social media icons-square
social media icons-square
social media icons square-white
social media icons square-white
social media icons square-grey
social media icons square-grey
social bookmarking icons in circles-gloss
social bookmarking icons in circles-gloss
social bookmarking icons-circles
social bookmarking icons-circles
social bookmarking icons in cirlces-white
social bookmarking icons in cirlces-white
social bookmarking icons in cirlces-grey
social bookmarking icons in cirlces-grey

 

[paiddownloads id="2"]

Enjoy :)


Free social icons squares gloss

Free Social Bookmarking Icons

logorunner_social_bookmarking_icons

Promote yourself with great looking social bookmarking icons

A major feature for web sites and blogs today is the ability to easily bookmark or share content on popular social media platforms. Your website visitors should be able to easily share with their favourite social bookmarking services.

A great visual way is to use social bookmark icons when linking to social media sites. They grab your visitors attention and the logos / icons  are immediately recognizable.

Many social bookmark services encourage users to organize their bookmarks with informal tags.  A great way to promote your website or blog.

 

100 Free Social Bookmark Icons

Recently working on a website we produced a series of social bookmark icons for some of the favourite social networks.

As a promotion we thought it is a great way of sharing the social networking icons work produced. We have also included some useful web icons, such as email, telephone, zoom tools, shopping cart etc.

Download the free zip file below to get your free social bookmarking icon graphics.

The pack contains 100 bookmarking service icons in various sizes. Graphics format is PNG. Sizes include:

 

free tumblr iconfree stumbleupon iconfree facebook iconfree behance icon

48 x 48, 32 x 32, 24 x 24

Free social icons squares gloss

Social bookmark media icons and various web icons available in the free download:

AIM, AMAZON, APP STORE, APPLE, BEEBO, BEHANCE, BING, BLINKLIST, BLIP, BLOGGER, BRIGHTKITE, DELICIOUS, DESIGN BUMP, DESIGN FLOAT, DEVIANT ART, DIGG #1, DIGG #2, DRIBBBLE, DRUPAL, DZONE, EBAY, EMBER, EVERNOTE, FACEBOOK, FACEBOOK PLACES, FAVES, FEEDBURNER, FLICKR, FOLKD, FORMSPRING, FORRST, FRIENDFEED, FRIENDSTER, GDGT, GITHUB, GOOGLE +1, GOOGLE BUZZ, GOOGLE TALK, GOWALLA, GROOVESHARK, ICLOUD, ICQ, LAST.FM, LINKEDIN, METACAFE, MIXX, MR WONG, MYSPACE, NETLOG, NETVIBES SHARE, NEWSVINE, NOWPUBLIC, OPENID, ORKUT, PAYPAL, PHOTOBUCKET, PICASSA, PLAYSTATION, PLURK, PODCASTING, POSTEROUS, QIK, RDIO, REDDIT, RETWEET, RSS, SHARETHIS, SKYPE, SLASHDOT, STUMBLEUPON, TAGZA, TECHNORATI, TIPD, TUMBLR, TWITTER #1, TWITTER #2, TWITTER #3, VIDDLER, VIRB, VIMEO, WIKIPEDIA, WINDOWS, WORDPRESS, XING, YAHOO,YELP, YOUTUBE, ZERPLY, email, like, search, zoom out, zoom in, bookmark, favourites, home, telephone, shopping cart, locked, settings

Download the zip file here:

zip

Download Free Social Bookmarking Icons

[1.1 MB]

Premium Version

For only £5 you get many variations including vector versions, two colour, square or round. See premium pack details here.

social icons 2012

Download the premium version with 10 variations of style, vector art and .png versions included.


cm to inches

Measurement Converter - cm to inches or inches to cm calculator

Measurement Converter Calculator

cm to inches, inches in mm, feet to cm, m to feet

Note: 1 inch = 2.54 cm, 1 foot = 30.48 cm, 1 metres = 39.37 inches

Here is a useful measurement calculator to help you convert various different measurements like cm to inches.

Example: cm to feet and inches, or feet to metres

Just type in a value you want to convert in one of the boxes and click 'calculate'. The measurement will automatically be converted to the other formats, ie. cm - inches or inches to mm.

Hopefully you'll find this online measurement conversion calculator a really useful tool to convert from one unit to another.Centimetres, millimetres, inches, feet and metres.

Bookmark this page and refer back every time you want to convert centimeters to meters or inches to centimeters. Easily work out metres to feet or metres to inches.

Convert from imperial to metric

Convert inches to mm
Convert inches to cm
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Convert feet to mm
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Convert from metric to imperial

Convert mm to inches
Convert mm to feet
Convert cm to inches
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Convert m to inches
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You may also find our A series paper sizes in cm table useful.

 


Making a successful brand

logos6

What exactly is a brand anyway?

From an early age we make thousands of choices that ultimately decide what kind of person we will be. Whether we will be good or bad, trustworthy or unreliable, unkind or responsible, hardworking or lazy. Everything we do and the way we act along with our appearance will give an outward impression to others.  This is how we define our own reputation, and it can determine how successful we become in life. For a company it’s exactly the same, and we call it a brand.

It's important to know the difference between identity and branding, to understand what makes a successful brand.

Branding is not about trying  to get potential clients to choose you over competition, it's about getting your audience to see you as the only solution to their problem. It's not about you. It's not about your product. It's not about your service. It's about them.

 

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Advertising grabs their minds, branding takes their hearts.

Standing out from a crowd is easy, but you need good reason to do so. Your logo gives your business the recognizable face to the world, but it’s what people think when they see your logo that is important. Your logo carries your reputation for reliability and trust that may take years to build. It is important to convey all aspects of your brand with positive, clear communication.

You can't afford to be complacent. Your reputation or brand has its foundations in the quality of the things you make and the services you provide. A brand is only as good as the reputation that builds it. If the branding is wrong, so is everything else.

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Build a successful brand from your strengths.

As a business you set yourselves tough targets to make the best possible impression to customers and clients. This impression is based not just on your products or services, or your identity but also on the customers impression of every one of your staff. The brand begins in the business plan, build a successful brand from your strengths. If one part of your actions falls below the standard that your customers expect, then their overall perception is affected.


“It's not about you. It's not about your product. It's not about your service. It's about them.”

-Rob Frankel