What are your company’s philosophies, goals and objectives?
Launching a company can be a very personal act. If your start-up business is successful, it will succeed because it is a reflection of your personality. What you are willing to try will have more bearing on your success than what you know. What lengths are you willing to go to in order to make your business and brand succeed.
The design of your business and the future brand you build is equally as important as the effort you put into a new venture. Your business has to reflect the strengths of your personality and abilities. Conveying a solid brand and identity is very important. It should stay in the memory of your target audience, inspire customer confidence and truly represent your business professionally.
Your new business identity
One of the first steps when considering your new logo design is how you plan to use it. You have to know how where and how it will be used. For example, a logo created for a website or full colour stationery printing may also need to work for two colour printing such and letterheads and faxing.
No doubt your new logo needs to be adaptable and be more useful than for just a single application. Most modern print processes and applications can easily handle full colour logos with intricate gradients, transparencies and special effect filters. The process is only harder for the designer to try and make these effects vector based so it can be blown up to large scale applications such as banners and billboards.
Your logo identity should represent your company. How it appears tells the potential customers what kind of business you have. This doesn’t have to be taken literally but just having stylish fonts or simplistic design can speak volumes about quality. Colours play a very important part of how you appear. Colour has meaning. How colour is used in your logo is important.
A detailed brief can help answer some important early questions, and will give your designer a solid base to work from. What are your company’s philosophies, goals and objectives? These will also have an impact on your final design. Include small quirky ideas, something to spark imagination. These can then be adapted and you never know may play a small but significant part of the final concept.
Stand out from the crowd
When it comes to branding your business you should really know what it is that makes your company different. Ask yourself what makes you unique and what designs would clearly help depict this. The ultimate purpose is for people to recognize your logo and associate it with your business and build up trust. Here at the Logorunner we like to keep things simple. Designs should be clean, unique, iconic. Your business logo should stand out from the competition.
We believe your design should try to be timeless. Something that will not date. Following trends is fine, but tailor into that quality design and it should remain fresh for a long time. If you keep re-branding and changing your identity because of poor design then how can you expect to build up trust. Most of the best known brands have simple and iconic identities.
The Logorunner can help facilitate in creating a bespoke, unique, timeless, and quality logo and identity. It will speak volumes about your company and put you on the right road to a successful brand and help you build an exciting future.Author